The real estate industry is one of Australia’s most lucrative business sectors. According to research commissioned by the Property Council of Australia in 2022, the real estate industry contributes 10.6% of Australia’s GDP ($232.7 billion).
Recent data from the Australian Bureau of Statistics (ABS) in March 2025 revealed that the average price of a residential property in the country was $1,002,500, surpassing the $1 million mark for the first time.
It should come as no surprise that the number of real estate agencies across Australia is also increasing – IBIS World data shows that the number of real estate agencies has been increasing by an average of 1.6% each year from 2019 to 2024. As of 2024, the estimated number of real estate agencies in Australia is 44,940.
For many new and experienced real estate agents, having an idea of the big players in Australian real estate is key in planning a successful and profitable career.
Biggest real estate companies in Australia
Ray White
Ray White’s brand is synonymous with the real estate industry. Operating across all of Australia, New Zealand, and Asian countries like Indonesia, Malaysia, and China, Ray White is Australia’s most recognisable real estate agency.
Ray White has over 1,000 individual offices across its regions and sells over $95 billion worth of property annually. While the main real estate brand remains family-owned and operated, Ray White also offers real estate agents the opportunity to leverage the brand’s reputation through franchising.
Franchising means agents can pay fees to establish their own office and agency under the Ray White brand. Ray White franchising provides credibility, and access to a streamlined process for sales, marketing, and customer relationship management.
In addition to sales, Ray White’s services also extend to property management, finance, and insurance.
LJ Hooker
LJ Hooker is also one of Australia’s most recognised real estate agencies. Established in 1928, the company now has a network of over 700 offices across each state and territory. LJ Hooker also operates on a franchise model that allows agents to leverage the brands reputation to start their own business.
LJ Hooker has a presence in residential, commercial, and rural property markets, covering sales, property management, and mortgage broking services.
LJ Hooker’s offices also have a track record of high staff retention – for example, more than half of the team at LJ Hooker’s Mona Vale office have worked there for over 20 years, a notable feat considering the fast paced nature of the industry.
McGrath Estate Agents
McGrath Estate Agents is another big player in the Australian real estate game. Founded in 1988 by John McGrath, the agency primarily sold property through auctions, an approach that remains a core part of its services and client approach.
Founder John McGrath was also the winner of the Australasian Auctioneering Championships in 1999, which further solidified the agency’s focus on auction sales.
The team at McGrath comprises thousands of real estate agents and property managers, distributed across various office locations. McGrath has offices primarily in New South Wales, Queensland, Victoria, and the Australian Capital Territory. Outside of Australia, McGrath’s partnership with Knight Frank extends to a global network of over 740 offices across 50+ markets.
McGrath’s niche in the luxury property market allows it to achieve an estimated annual revenue of $424.2 million (growjo.com).
Belle Property
Belle Property positions itself as a lifestyle real estate agency for luxury residential property sales. Belle Property is a relatively young brand, founded in Sydney in 2000, with a unique focus on delivering boutique real estate services that are highly personalised to their discerning clientele.
In 2007, Belle Property was relaunched under a franchise model. This shift in business model has led to its rapid expansion past Sydney’s borders to over 170 offices across New South Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania, and the Australian Capital Territory.
Belle Property stands out for its premium real estate marketing services and exceptional customer service. Belle Property has achieved a Net Promoter Score (NPS) of 89 (a measure of its customer satisfaction), which is considered ‘world class’.
Buxton Real Estate Group
Buxton Real Estate Group is a fast-growing real estate agency based in Victoria. While not as large as other agencies on this list, Buxton is Victoria’s Most Awarded Boutique Agency.
Buxton’s accolades include the 2023 Agency of the Year award from ratemyagent and the Boutique Network Award from Real Estate Business (REB) in 2024 and 2025.
Buxton has a long history in real estate. Since its establishment in 1861, the agency has built up a reputation for reliability and ability to deliver favourable outcomes for sellers and landlords. Buxton Real Estate Group’s estimated annual revenue is currently $66.6 million. (growjo.com)
Today, Buxton has expanded to a network of offices across Melbourne, the Mornington Peninsula, and Greater Geelong, supported by a growing team of 300+ real estate agents.
Outside of Victoria, Buxton is best known for their involvement in Season 21 of the reality TV series “The Block”, where they are the agency for House 3 with contestants Britt and Taz.
Buxton Real Estate is also a trusted partner of Entry Education for real estate training. We have worked with dozens of real estate agents in the Buxton team to deliver high-quality real estate training led by experienced trainers.
Harcourts
The Harcourts real estate brand first established a presence in Australia in 1997. Originating in New Zealand, Harcourts is one of the leaders in Australian real estate, offering residential, commercial, and regional property services.
Harcourt’s approach to real estate combines technology with agent expertise to deliver results for sellers. In October 2023, Harcourts launched the REACH platform – a real estate digital marketing tool powered by AI. As of June 2025, the REACH platform has helped agencies sell properties 4 days faster on average and at a $16,000 higher price on average compared to other agencies that did not use it.
Largest real estate agencies by size
- Ray White – 700+ offices, ~12,000 agents
- LJ Hooker – 400+ offices, ~4,000 agents
- Harcourts – 400+ offices, ~6,000+ agents
- Raine & Horne – 300+ offices
- Professionals Real Estate – 300+ offices across Australasia/APAC
- Elders Real Estate – ~300 offices, ~1,200+ agents
- Belle Property – 200+ offices
- McGrath – 140+ offices, ~700 agents
- PRD Real Estate – 100+ offices
- Barry Plant – 70+ offices, 300+ sales agents
- The Agency – ~400 real estate agents
- Jellis Craig – 45 offices, ~1,000+ agents
- Buxton – 20+ offices
- PRD Real Estate – 100+ offices
- Marshall White – 10 offices
Largest real estate agencies by sales
- Ray White – $128 billion in property sales in 2024 (Australia & New Zealand markets)
- Harcourts – $58.8 billion in property sales in 2024 (Global sales)
- CBRE Group – ~$40 billion in 2023
- Colliers International – ~$35 billion in 2023
- Raine & Horne – ~$28 billion in property sales in 2023
- Barry Plant – ~$25 billion in property sales in 2023
- Knight Frank – $25 billion in 2023
- First National – ~$22 billion in property sales in 2023
- LJ Hooker – ~$20 billion in property sales in 2024
- Belle Property – ~$20 billion in property sales in 2024
- Professionals Real Estate – $18 billion in 2023
- The Agency – $15 billion in property sales in 2023
- Marshall White – $15 billion in property sales in 2023
- Jellis Craig – ~$12 billion in property sales in 2023
- McGrath – $83.15 million in property sales in 2024
- Buxton – $66.6 million in property sales in 2024
At Entry Education, we partner with some of the best real estate firms in Australia, including Buxton Real Estate Group, Ray White, and McGrath Estate Agents to provide high-quality real estate training for beginner and experienced agents. If you are considering a career in real estate, we can provide the skills and knowledge through real estate courses in New South Wales, Victoria, Queensland, Western Australia, South Australia, and the ACT.
