Becoming a buyer’s agent is fast becoming a popular career path in Australia. As the property market continues to become more competitive and complicated, the role is becoming more prevalent across Australia’s major metro areas. Read on to find out what a buyer’s agent does, why they are becoming more sought after, and how you can carve out a successful career as one.
What does a buyer’s agent do?
A buyer’s agent role is to work on behalf of the buyer to find, put an offer on, and negotiate a property purchase.
A buyer’s agent differs from a real estate agent because they work solely for the buyer and their ultimate goal is getting them the best deal. On the other hand, a real estate agent works on behalf of the property sellers to sell their property at the highest possible price.
More buyer’s agents than ever before
In the last decade or so, the number of buyer’s agents in Australia has doubled. According to the Property Investment Professionals of Australia (PIPA), there were around 500 buyer’s agents across the country in 2016. In 2025, there are more than 1,000.
It’s obvious that the demand is there, with PIPA also revealing that 40% of first-time buyers in Australia in 2023 said they considered using a buyer’s agent.
What’s behind rising demand for buyer’s agents
The Australian property market has become more competitive thanks to rising house prices and property supply not meeting demand.
Having a buyer’s agent dedicated to finding the best solution for clients is appealing. According to REBAA, 85% of buyers surveyed in 2023 said they believed their buyer’s agent helped them secure a better deal than they could have on their own.
Some of the benefits of a buyer’s agent include:
- Helps buyers navigate the property market
- Utilises property knowledge and industry connections to find the best properties
- Does due diligence and negotiates the best prices
- Provides investment advice
- Saves buyers’ time and reduces stress by assisting in the entire buying process
- Can help close deals for buyers living in different states
What service does a buyer’s agent provide
While each buyer will have different needs when looking for a property, buyer’s agents will generally follow the same structure when helping their clients purchase a home.
This generally includes:
- Understanding their client’s budget and property requirements (location, size, etc.)
- Researching the local market for listings and current real estate trends
- Using their network of sellers and real estate agents to find properties that suit their client’s needs (including not publicly listed)
- Shortlisting properties which meet the brief and presenting them to the buyer
- Carrying out inspections and assessing risk
- Negotiating the best price
- Bidding on behalf of their client at auctions
- Handling communication with solicitors, conveyancers, accountants, mortgage brokers, and real estate agents
- Helping to secure and negotiate a mortgage
- Assisting in closing deals and signing contracts
How much do buyer’s agents earn?
With growing demand, becoming a buying agent has become one of the most profitable real estate pathways in the country.
In 2025, the average salary for a buyer’s agent in Australia is around $150,000 per year, according to Glassdoor.
Just like for real estate agents, a buyer’s agent earns money through commissions or fixed fees. So, the amount a buyer’s agent earns depends on how many property transactions they facilitate.
Buyer’s agents with commission-based fees typically charge between 2% and 3% of the purchased property price. For example, if a buyer’s agent charges 3% and a home sells for $1 million, they will get $30,000 commission.
Some buyer’s agents use fixed fees where the amount they earn varies depending on how expensive a property is. Through their tiered system, a buyer’s agent may charge $5,000 for a property sold for less than $500,000, and $20,000 for properties purchased at $1 million and over.
There’s no cap on a buyer’s agent’s earnings, so with time and effort, the sky is the limit on how much money you could make.
How do I become a buyer’s agent in Australia?
If this sounds like the career for you, here are the necessary qualifications and experience you’ll need before you can get to work.
Education and qualifications
- A real estate licence specific to the state you live in
- State specific real estate qualifications and training requirements
- Many buyer’s agents will attend university, but this is not compulsory
Gain experience
- Build up real-world experience as a buyer’s agent
- Understand the property market and how the industry works
- Develop the skills required to be a successful agent, like communication, negotiation, and attention to detail
Make connections
- Build a network of trustworthy sellers and real estate agents as soon as possible
Understand industry strategies & trends
- Learning strategies like market analysis, property searching, and mortgage negotiation will give you a head-start when you start working
- Keep up with trends in the property market
How Can I Stand Out From the Crowd?
Entry Education offers a Buyer’s Agent course to prepare you for a successful and rewarding career.
Our specialised training course will give you the essential knowledge and skills to build your career upon. We’ll then give you practical exercises to allow you to hone your skills through real-world situations and commonly-encountered scenarios.
After completing our course, you will be well-prepared for a buyer’s agent career where you represent your clients professionally and ethically and stand out from your competition.
