Sales Management course
Improve your sales management skills and performance with Australia’s leading online sales management course delivered by Entry Education.
Sales management is the lifeblood of any business—the sale of products or services is the primary contributor to cash inflow and overall profitability. Sales managers are responsible for overseeing the sales performance of products and services across price, marketing, and customer satisfaction.
The Sales Management course is suitable for anyone working in sales who wants to tackle and enhance overall sales performance rather than just individual performance. This could be for a department or a specific business product. Participants can complete the course entirely online in a self-paced environment without worrying about deadlines.

Online self-paced
(non-accredited)

4 interest-free instalments

$50 – $100k

None

support

to study
4.8 807 reviews
Get 20% off. Pay $395 instead of $495.
FLASH SALE – Until March 15th.
- Developing Sales Concepts
- Goods & Services, Ways of Managing Sales, Developing a Sales Concept, Planning Ahead, Understanding Selling, Understanding Buyers, Steps in the Sales Order, Increasing Sales
- Developing Sales Relationships
- Sales Methods, Presentation & the Selling Personality (personality traits of a salesperson), Communication skills and conversational selling
- Sales Ethics
- The Law and Ethics, Social Problems, Pricing, Deceit, High Pressure Sales, Poor Quality Products, Predetermined Obsolescence, The Impact of Marketing and Selling on Society, Public Responses to Modern Marketing Trends (eg. Consumerism, Environmentalism etc), Enlightened Marketing
- Building Product Knowledge
- Good & Bad Features (eg. Make/trade name; Model; Purpose or use; How & where it is manufactured; Materials used; Wholesale/retail price; Guarantees; Warranty; Spare parts (availability and location); Service Costs)
- Knowing the Competition etc.
- Developing a Customer Strategy
- Types of Buyers, Buyer Motivation, Difficult Buyers, Key Rules for Every Salesperson
- Presentation Strategy Options
- Displays (eg. Locating Your Displays For Best Results), Shop Layout, Trade Displays etc.
- Closing a Sale
- Difficulties with closing a sale & solutions, importance of the personal approach.
- Managing Yourself
- Time management, Territory management, Record Management, Sales Records, Stress Management
- Managing a Sales Team
- Building quality partnerships.
The Sales Management Course is designed to enhance skills in various aspects of sales management. This course will give you the skills and knowledge to:
- Develop a strategic sales plan
- Drive higher sales performance
- Lead and manage a sales team
- Forecast and identify upcoming sales opportunities
- Build a network of positive client relationships
- Refine sales methods and processes to be more effective
This course is applicable to all commercial industries where sales is a core part of business operations:
- Personal health and wellbeing
- Consumer goods and retail
- Finance
- Technology and software development
- Professional services such as law and consulting
- Medical and healthcare
There are no prior study requirements for this course — it is designed to help individuals at all levels of sales-related positions gain a better understanding of what sales management entails and the strategies to excel in the role.
Online sales management course
To perform well as a sales manager, you need to have a keen understanding of the product’s value proposition, the target market’s needs and wants from the product, the best advertising channels to reach the target market, and communicate well with the sales team to hit key performance indicators. Entry Education’s online Sales Management Course will cover everything you need to become a rockstar sales manager, including:
- Developing sales concepts
- Managing customer relationships
- Product differentiation
- Marketing and advertising
- Time management
- Building an effective sales team
Study delivery method:
- self-paced online course ($395)
Register in this course here:
Entry Education
Level 4/150 Albert Rd, South Melbourne
4.8 807 reviews
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Kriti Kishore ★★★★★ 2 months ago
I recently completed the Certificate IV in Real Estate Practice through Entry Education, and I couldn’t be more impressed. The course was well-organized, easy to follow, and provided all the essential knowledge needed to start a career … More in real estate. The online format made it flexible and convenient, without compromising on quality.
A special thank you to Jane for a great competency call today! She was professional, supportive, and made the whole process feel seamless. Her clear guidance and friendly approach really helped boost my confidence. Highly recommend Entry Education to anyone looking to take the next step in real estate. -
Sheron S ★★★★★ 3 months ago
I had a great experience completing my Certificate IV in Real Estate Practice with Entry Education. The course content was clear, practical, and easy to follow, perfectly suited for balancing study with work. Their team was incredibly helpful … More and always prompt to respond to my questions, making the whole process smooth and stress-free. The online platform was user-friendly, and feedback was timely and constructive. I highly recommend Entry Education to anyone wanting a professional, supportive and flexible real estate course provider. -
Faouzi Kh ★★★★★ 3 months ago
I recently completed my Certificate IV in Real Estate Practice with Entry Education, and I couldn’t be happier with my experience. The team was super supportive, professional, and always quick to reply whenever I needed help. My assessments … More were marked really fast, and the feedback I got was clear and easy to understand. The learning materials were well organized and simple to follow, which made studying much easier and more enjoyable. Entry Education truly cares about its students and wants them to succeed. I highly recommend them to anyone wanting to start their real estate career. -
Mohammad ★★★★★ 3 months ago
I recently completed the CPP51122 - Diploma of Property (Agency Management) with Entry Education, and I couldn’t be happier with my experience. The team was incredibly supportive throughout the entire course, always ready to help and provide … More guidance whenever needed. The course content was rich, well-structured, and easy to follow, guiding me step by step through each stage of learning. I highly recommend Entry Education to anyone looking to advance their career in real estate. Thank you for your excellent training and support! -
Foucauld JULLIEN ★★★★★ 3 months ago
I had an excellent experience completing my Certificate IV in Real Estate with Entry Education! The team is highly responsive, always ready to help, and the course quality is outstanding. Their programs are well-recognised within the industry, … More which gave me extra confidence in my choice. I can’t recommend Entry Education enough! -
Khushhal Sandhu ★★★★★ 9 months ago
I recently completed my Certificate IV in Real Estate Practice through Entry Education and I couldn’t be more impressed. From start to finish, the entire process was smooth, professional, and genuinely supportive.
The trainers are industry … More experts who explain everything clearly and are always available to guide you — no question is too small. The course content is practical, well-structured, and directly relevant to real-world real estate work.
What really stood out was the flexibility. I could complete the course around my schedule without compromising on quality. Entry Education genuinely cares about student success, and it shows.
If you’re looking to launch or level up your real estate career, I highly recommend Entry Education. They make learning accessible, engaging, and results-driven! -
S Grewal ★★★★★ 9 months ago
I recently completed my Certificate IV in Real Estate with Entry Education, and I couldn’t be happier with the experience. The team was highly professional and provided excellent student support throughout the course. They were incredibly … More responsive, with fast turnaround times on marking assessments and providing helpful feedback. The learning material was clear and well-structured, making it easy to stay on track. It’s a fantastic training provider that genuinely supports its students. I highly recommend Entry Education to anyone considering a career in real estate. -
appan gulati ★★★★★ 9 months ago
I recently completed my Certificate IV in Real Estate Practice with Entry Education through their self-paced online course, and I had a great experience. The whole process was smooth and easy to follow. The team was always helpful and supportive … More whenever I had questions or needed help with my assessments. I really appreciated how responsive they were. Would definitely recommend Entry Education to anyone looking to study real estate! -
TAMIR EZER ★★★★★ 9 months ago
Excellent and Responsive Training!
I just finished my CPP41419 Certificate IV in Real Estate Practice (Victoria) with Entry Education. I was so impressed with their outstanding responsiveness!
Anytime I had a question, their team got back … More to me quickly and helpfully. This support made my learning journey smooth and easy. The course content was comprehensive and the online platform was user-friendly.
Highly recommend Entry Education for real estate qualifications in Victoria! -
Jake Martinez ★★★★★ 8 months ago
Absolutely amazing Educational Institution. I did unrestricted real estate sales. The course was very straightforward. Excellent study guides, outstanding and profoundly helpful assessors. Excellent support team, can't recommend it … More enough, it's wonderful! -
何国珠 ★★★★★ a year ago
I am very grateful for the courses provided by Entry Education and the dedicated guidance from the teachers. Although my English level is average, I have noticed significant improvements in my abilities throughout the learning process. … More
The teachers are always patient in answering my questions and explaining complex concepts in an easy-to-understand manner. Their support has filled me with confidence during my studies. The course content is rich and covers various aspects of the real estate industry, giving me a comprehensive understanding of the field.
I particularly enjoyed the practical components of the course, which allowed me to apply theoretical knowledge to real-life situations. This experience is invaluable for my future career.
I highly recommend Entry Education to all students interested in entering the real estate industry! No matter your background, there are suitable learning resources and support available here. Thank you, Entry Education, for providing me with such valuable knowledge and skills!
— Guozhu He -
Hassan Bhatti ★★★★★ a year ago
I recently completed my Certificate IV in Real Estate Practice with Entry Education and I couldn't be happier with the experience! The course was engaging, informative, and perfectly structured to help me achieve my goals.
The trainers … More were knowledgeable, supportive, and always available to answer my questions. The online platform was user-friendly and made it easy to stay on top of my studies.
I appreciated the flexibility of the course, which allowed me to balance my studies with work and other commitments.
The content was relevant and up-to-date, covering everything I needed to know to succeed in the real estate industry.
I'm so grateful to have chosen Entry Education for my training. I feel confident and prepared to start my new career in real estate, and I couldn't have done it without their support.
Thanks, Entry Education, for an exceptional learning experience! I highly recommend you to anyone looking to pursue a career in real estate." 5/5 stars! -
Greta Szabo ★★★★★ a year ago
The course was informative and perfect for anyone looking to deepen their real estate knowledge. I chose the self-paced option, which allowed me to balance studying while raising kids and working….this flexibility was a lifesaver for me. … More The staff was always prompt, responsive, and genuinely helpful whenever I had questions. :-) overall I had a great experience with Entry Education. -
Issy Karagoz ★★★★★ a year ago
I’ve just completed my Certificate IV in Real Estate through Entry Education, and I couldn’t be happier with the experience. The support team was fantastic, especially Jane Moore, who offered invaluable encouragement along the way. There … More were times I felt uncertain about my answers and was surprised by how much legislation there was to learn. But with their guidance, I was able to get through it, and I’m thrilled with the outcome.
Thank you to the entire Entry Education team for your patience and support. Much appreciated! -
James Thurling ★★★★★ a year ago
Entry Education deliver a thorough and comprehensive course for anyone looking to work in the real estate business - fully credited
and nationally recognised in Australia. I did my course over four months with the additional VIP support … More package where I could call Entry for any questions or queries I had regarding my course. The coursework and module exams are self paced and effective. I have learnt so much since completing my course and I’m now ready for a career in property! For anyone interested in taking the leap, I highly recommend Entry Education - their staff are lovely and always on call to help. I’m so happy I went with them and have achieved my certificate in real estate practice. -
PARIS LEVENTIS ★★★★★ a year ago
Just completed my Cert IV in Real Estate and I am happy to say the team was amazing! Thank you to everyone I dealt with! All the best. 👍 P.S If you are keen to do the course asap the premium service really was worth it. -
Georgyia ★★★★★ a year ago
Recently I completed my Cert IV in Real Estate practice….I thoroughly enjoyed this and the format it was presented in and I have gained so much knowledge.
I really liked the flexibility of this course as it worked well with busy scheduling, … More and the expectations were clear and upfront. I also liked being able to access info anytime of the day, no matter where I was.
Entry Educations customer service was outstanding, and the course content was exactly what I was looking for. I was so pleased with the service I received from this business.
I can’t speak highly enough about my trainer “Jane Moore” as she gave me the most exceptional customer service. Jane went above and beyond to assist whenever I needed assistance and nothing was too much trouble.
I was extremely impressed by her level of knowledge and efficiency and when it came to marking my work, she would make it a priority and for that I’m truly grateful.
I'm struggling here to think of any reason why this should not get a five-star rating.⭐️⭐️⭐️⭐️⭐️
I highly recommend anyone looking to do a course, to look no further then Entry Education and I’m also looking forward to completing my Diploma of Property (Agency Management) soon.😊 -
Chelsea Beechey ★★★★★ a year ago
Completing my Diploma of Property with Entry Education was an outstanding experience! The staff were incredibly helpful and always willing to assist me with any questions I had. Their guidance and support made the learning process smooth … More and enjoyable. The course content was comprehensive and well-structured, providing me with a strong foundation in the property industry. I'm grateful for the knowledge and skills I gained, and I highly recommend Entry Education for anyone looking to advance their career in property! -
Catherine Rogers ★★★★★ 2 years ago
Last year I completed the Diploma of Property to obtain my Real Estate License, I found the experience fantastic from start to finish. David was an extremely knowledgeable trainer and seemed genuinely passionate about helping all students … More in gaining their qualification. The course was comprehensive, however it always felt achievable. The platform was easy to navigate. I would highly recommend Entry Education! Thank you again. -
Leanne O'Leary ★★★★★ 2 years ago
I recently completed the Diploma in Property (Agency Management) through Entry Education. The online learning was great and I felt well supported whilst completing my assessments afterwards. My assessments were marked really quickly … More so as I moved through each module I knew I was on track with the previous modules. The Diploma was a bit of work but the way it is structured is fantastic because it works through the process of setting up a business of your own which can be applied in the real world. Mal was exceptional in her support. She was super responsive and I never felt like I was on my own doing this which can sometimes happen when you study online. I highly recommend Entry Education. -
Michael Wilson ★★★★★ 2 years ago
The perfect process of study includes theory with practical exercises. The support staff is friendly, has a high level of customer service and is always ready to help. I want to mention Brian, who always tried to help me solve administrative … More and educational issues. As a result of my studies, I have gained deep knowledge about preparing and selling real estate, especially regarding preparing and conducting auctions.
I received a certificate a couple of hours after completing the last module. A large amount of information is delivered quickly and clearly—the learning guide has very high-quality content.
I am happy with my study in Entry Education. Thank you very much! -
Ella Fanning ★★★★★ 2 years ago
I recently completed my Cert IV in Real Estate Practice with Entry Education. I would recommend their training to anyone in a heartbeat. The entire experience was easy and stress-free, the trainers were always there for support when it … More was needed and went that extra mile to ensure their trainees were confident and completely understood the task at hand. Their zoom classes were a great way to go through each unit as a team, and their training portal is so easy to use and understand. Thank you Brooke, Alex and Entry Education for a great year of training! -
Brad Campbell ★★★★★ 2 years ago
Betty and the team at Entry Education were outstanding to deal with. The streamlined process was fantastic, as was Bettys willingness to accommodate everyone in a helpful manner. Nothing was ever too much trouble for her. Can highly recommend … More the course. -
Joe Malone ★★★★★ 2 years ago
Entry Education has provided exceptional assistance throughout my completion of the restricted sales registration. The training program was incredibly helpful, and the staff, namely Cale Morton, offered a well-structured structured curriculum … More with great personalised assistance. The guidance I received was especially helpful, particularly from Mitch Morton, making some of the more complex concepts easy to understand. I highly recommend Entry Education to anyone pursuing a career in real estate.
Become an effective sales manager
Becoming an effective sales manager goes beyond achieving personal sales targets — it involves leading and working alongside a sales team to achieve collective targets. A study by RAIN Group found that sales associates are 63% more likely to perform well if they have an effective sales manager.
As a sales manager, individuals supervise and set the direction for the sales team. Success in achieving sales targets is dependent on having the right sales strategy and plan, as well as how well each member of the sales team is managed and communicated with.
Without the right training, sales managers can find it difficult to juggle the challenges of sales performance and leading a team. Some of these challenges include:
- Poor communication within the team, leading to poor execution of sales and marketing processes
- Uncertainty about the nature of the product or service
- Difficulty identifying a target market
- Failing to understand competitor strategies
- Meeting revenue or sales targets
- Creating a positive team culture that leverages each member’s strengths and weaknesses
Learn how to tackle these challenges and more with Entry Education’s online Sales Management Course. This course can benefit sales professionals aspiring to transition to a management position, client relationship managers, branch managers, as well as business development associates.






