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Sales Management course

Improve your sales management skills and performance with Australia’s leading online sales management course delivered by Entry Education.

Sales management is the lifeblood of any business—the sale of products or services is the primary contributor to cash inflow and overall profitability. Sales managers are responsible for overseeing the sales performance of products and services across price, marketing, and customer satisfaction.

The Sales Management course is suitable for anyone working in sales who wants to tackle and enhance overall sales performance rather than just individual performance. This could be for a department or a specific business product. Participants can complete the course entirely online in a self-paced environment without worrying about deadlines.

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Online self paced courses
$495$395

Online self-paced
(non-accredited)

Afterpay
afterpay

4 interest-free instalments

Average / estimated salary in the industry
Approx. salary

$50 – $100k

Online portal Interactive learning
Online portal

Interactive learning

After hours support
After-hours

support

Total units to study
9 topics

to study

Flash sale

Get 20% off. Pay $395 instead of $495. 

  • FLASH SALE – Until June 16th.

There are 9 topics in this course:

  1. Developing Sales Concepts
    • Goods & Services, Ways of Managing Sales, Developing a Sales Concept, Planning Ahead, Understanding Selling, Understanding Buyers, Steps in the Sales Order, Increasing Sales
  2. Developing Sales Relationships
    • Sales Methods, Presentation & the Selling Personality (personality traits of a salesperson), Communication skills and conversational selling
  3. Sales Ethics
    • The Law and Ethics, Social Problems, Pricing, Deceit, High Pressure Sales, Poor Quality Products, Predetermined Obsolescence, The Impact of Marketing and Selling on Society, Public Responses to Modern Marketing Trends (eg. Consumerism, Environmentalism etc), Enlightened Marketing
  4. Building Product Knowledge
    • Good & Bad Features (eg. Make/trade name; Model; Purpose or use; How & where it is manufactured; Materials used; Wholesale/retail price; Guarantees; Warranty; Spare parts (availability and location); Service Costs)
    • Knowing the Competition etc.
  5. Developing a Customer Strategy
    • Types of Buyers, Buyer Motivation, Difficult Buyers, Key Rules for Every Salesperson
  6. Presentation Strategy Options
    • Displays (eg. Locating Your Displays For Best Results), Shop Layout, Trade Displays etc.
  7. Closing a Sale
    • Difficulties with closing a sale & solutions, importance of the personal approach.
  8. Managing Yourself
    • Time management, Territory management, Record Management, Sales Records, Stress Management
  9. Managing a Sales Team
    • Building quality partnerships.

The Sales Management Course is designed to enhance skills in various aspects of sales management. This course will give you the skills and knowledge to:

  • Develop a strategic sales plan
  • Drive higher sales performance
  • Lead and manage a sales team
  • Forecast and identify upcoming sales opportunities
  • Build a network of positive client relationships
  • Refine sales methods and processes to be more effective

This course is applicable to all commercial industries where sales is a core part of business operations:

  • Personal health and wellbeing
  • Consumer goods and retail
  • Finance
  • Technology and software development
  • Professional services such as law and consulting
  • Medical and healthcare

Participants will receive unlimited access for trainer support during the course that extends to after-work hours. All course material and resources can be accessed online anytime to allow participants to learn at their own pace.

The Sales Management course can be completed in approximately 100 hours, depending on your own pace of learning.

There are no prior study requirements for this course — it is designed to help individuals at all levels of sales-related positions gain a better understanding of what sales management entails and the strategies to excel in the role.

Online sales management course

To perform well as a sales manager, you need to have a keen understanding of the product’s value proposition, the target market’s needs and wants from the product, the best advertising channels to reach the target market, and communicate well with the sales team to hit key performance indicators. Entry Education’s online Sales Management Course will cover everything you need to become a rockstar sales manager, including:

  • Developing sales concepts
  • Managing customer relationships
  • Product differentiation
  • Marketing and advertising
  • Time management
  • Building an effective sales team

Study delivery method:

Entry Education offers the Sales Management course as:
  • self-paced online course ($395)

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Register in this course here:

Become an effective sales manager

Becoming an effective sales manager goes beyond achieving personal sales targets — it involves leading and working alongside a sales team to achieve collective targets. A study by RAIN Group found that sales associates are 63% more likely to perform well if they have an effective sales manager.

As a sales manager, individuals supervise and set the direction for the sales team. Success in achieving sales targets is dependent on having the right sales strategy and plan, as well as how well each member of the sales team is managed and communicated with.

Without the right training, sales managers can find it difficult to juggle the challenges of sales performance and leading a team. Some of these challenges include:

  • Poor communication within the team, leading to poor execution of sales and marketing processes
  • Uncertainty about the nature of the product or service
  • Difficulty identifying a target market
  • Failing to understand competitor strategies
  • Meeting revenue or sales targets
  • Creating a positive team culture that leverages each member’s strengths and weaknesses

Learn how to tackle these challenges and more with Entry Education’s online Sales Management Course. This course can benefit sales professionals aspiring to transition to a management position, client relationship managers, branch managers, as well as business development associates.