Having the right mix of marketing strategies for your real estate business makes a huge difference in the number of opportunities and clients you can get.
To say that the real estate landscape is competitive is an understatement — with over 40,000 real estate businesses across all states, it’s one of the busiest (and most lucrative) industries in Australia.
In 2024, real estate professionals can no longer just focus on internal market trends; they have to employ clever use of effective marketing strategies specific to real estate to stay ahead of the curve. Whether you’re a seasoned real estate agent or an aspiring property agent soon to enter the market, we gathered the must-haves marketing strategies in real estate your business needs to succeed.
In this article, we’ll explore the value of marketing in real estate, the changing landscape of real estate marketing strategies, and seven essential marketing strategies to help you thrive in 2024.
Table of contents
- The value of marketing in real estate
- The changing landscape of real estate marketing strategies
- 7 essential marketing strategies
- Invest in your brand image
- Leverage social media
- Invest in high-quality media assets
- Utilise your email marketing database
- Create visual walkthroughs & 3D renders
- Grow social proof & reviews
- Use a CRM to track prospective clients
- Final thoughts
The value of marketing in real estate
Marketing is the backbone of any successful real estate business. Most potential buyers or renters are unaware of their options, and attracting them is the first step to closing deals with them. With the vast number of properties available at any given time, effective marketing is what helps to set you apart from the crowd.
To clarify further, real estate marketing is not just about listing properties or slapping your face on every billboard. It’s about creating a unique brand, building trust, and showcasing the value that your target audience will get if they choose to work with you. With the right real estate marketing strategy, you can build a strong presence in your local market and beyond.
The changing landscape of real estate marketing strategies
Due to a great shift to digital mediums, advancements in technology and changes in consumer behaviour, the Internet has become a primary source of information for homebuyers and renters, with 93% of them starting their search online, according to the National Association of Realtors. Social media and online forums are seeing greater exposure to Aussies for property showcases, and any real estate agent would be remiss to not take advantage of them.
That said, the days of relying on newspaper listings and open houses are still important components of the real estate marketing mix. Embrace digital marketing, online advertising, and social media promotion together with more traditional mediums will boost your reach to a wider audience and potential clients.
7 Essential marketing strategies
Invest in your brand image
Your brand is your identity in the real estate market — it’s what sets you apart from other agents and agencies. A strong brand image helps build trust and credibility with clients. Ensure your branding is consistent across all marketing materials, from your website to your business cards. A well-defined brand image can leave a lasting impression and create a sense of reliability in the minds of potential clients.
Leverage social media
Social media platforms are powerful tools for real estate marketing. They provide an opportunity to connect with a vast audience and showcase properties through engaging visuals and content. Platforms like Facebook, Instagram, and LinkedIn can be used to target specific demographics and engage with potential buyers. Regularly posting updates, high-quality images, and engaging content can help you stay top-of-mind in your market.
Invest in high-quality media assets
High-quality photos and videos are essential in showcasing properties effectively; a pixelated blur of a photo album isn’t going to look attractive to anyone. It may take time and money but do invest in professional photography and videography services to capture the best features of each property. Quality media assets can significantly attract potential buyers, especially when combined with virtual tours and 3D renders.
Utilise your email marketing database
Email marketing remains a valuable tool for reaching potential clients as well as maintaining relationships with existing ones. Collect email addresses from clients and leads and send out regular newsletters, property updates, and market insights.
Personalised emails can also create a strong connection to your audience and are great for maintaining relationships with especially high-value clients.
Create visual walkthroughs & 3D renders
Potential clients are now looking beyond just photographs in 2024; they want immersive experiences when viewing properties that give them a better feel of the property. Creating visual walkthroughs and 3D renders can provide this, allowing clients to get a true sense of the property’s space and layout before scheduling an in-person visit. An indirect upside to this is that it also saves time by attracting more serious buyers.
Grow social proof & reviews
Online reviews and social proof play a significant role in building trust. Encourage satisfied clients to leave reviews on platforms like Google or your website. Positive testimonials can be persuasive for potential clients, assuring them that you are a trustworthy and competent real estate professional.
Use a CRM to track prospective clients
Customer relationship management (CRM) software is a powerful tool for managing leads and staying organised. A CRM can help you track client communication, set follow-up reminders, and analyse data to improve your marketing strategies. It ensures that no lead falls through the cracks and helps you stay on top of your client interactions.
Final thoughts
To thrive in 2024, real estate professionals need to think on their feet and change their real estate marketing strategies as the market does.
The strategies we’ve laid out above some keys to how to be successful in real estate, but they should not be the be-all-end-all of your overall real estate marketing plans.
At Entry Education, we offer a range of useful resources and courses tailored to meet the specific needs of real estate professionals in NSW, WA, and across the rest of Australia. Whether you’re just starting your career in real estate or looking to stay at the forefront of the industry, let us help you with the right insights and training to help you succeed.
